SOCIAL MEDIA MARKETING

"Social media” is a platform that is easily accessible to anyone with internet access. Mobile phone usage has also become beneficial for social media marketing. Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc.

SOCIAL MEDIA MAN:-

The main aim of any business is to be known amongst their target audience. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing.

Social media marketing is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the business and target market, and to handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook, LinkedIn, Flickr, Orkut and YouTube.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Twitter

Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. Thus, Twitter promotes a product in real-time and brings customers in.

Facebook

Facebook profiles are more detailed than Twitter account profiles. They allow a product to provide videos, photos, and longer descriptions. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can create a link back to the product for more information.

Twitter and Facebook Function Differently as News Sources

On Facebook, the news comes mostly through family and friends. On Twitter, people get news from a broader mix of recommenders.

Social media marketing is boosted by the development and integration of social media sites. These sites have captured a high percentage of people because of their amazing social tools. In fact, Facebook and Twitter have amassed a higher number of people. Yelp, YouTube, LinkedIn and many other sites are also becoming much popular with people. Businesses take an opportunity to rally their goods and services to the over 750 million Facebook users, 200 million twitter members, and million members of other social member sites like Google+, Yelp, LinkedIn, and Foursquare. Hence, this popularity has proven to be luck charm for business marketing strategies.With an increase in the number of social media users social media marketing is going to grow stronger and bigger.